How to Leverage Consumer Sentiment to Sell More Cars
Sometimes, understanding your target audience’s behavior leads to changes in your marketing and sales processes and focuses. From a professional standpoint, the better I’ve come to recognize the...
View ArticleOld School vs New School
In my time working in the Automotive Sales Industry, I’ve heard this cliché used far more times than I could ever count: Old School versus New School. Probably because, as the Internet Sales Manager,...
View Article5 Tips to Increase your “Wins” at Wholesale Auctions
Iheard this comment from a Southeast dealer the other day. I share it because the dealer has captured what I suspect is a commonly held sentiment among auto retailers: Buying cars from auctions is an...
View ArticleNew Accessories Sales Process
Drives Unprecedented Revenue Growth – And Unexpected F&I and Vehicle Sales Benefits Like most dealerships in today’s economy, at Scott Clark’s Toyota we are always on the lookout for innovative –...
View ArticleThe Best Investment Your Dealership Can Make!
I try to visit three to five dealerships per week, and almost every time I hold a meeting with sales consultants, I hear the same thing… “I‘ve been selling cars for 10 years!” My response is usually,...
View ArticleCreative Copy Sells Cars
Did you ever wonder what the restaurant menu business spends each year on making ingredients sound great? In 2009, 4.6 billion dollars were spent making ingredients sound appetizing. During this...
View ArticleThe Four Factors
Affecting Today’s Blue Sky Multiples Defining the “mainstream” in today’s market requires that dealers assume a perspective on how consumers shop and purchase vehicles that is entirely different from...
View ArticleIt’s Time To Toast Your Sales Teams!
How Outside of Industry Training Can Help Develop Strong Leaders. I’m sure you’ve heard “the best never stop learning.” With a dozen or so automotive industry specific conferences that run throughout...
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